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aka tlv

AKA wine bottle standing on a wooden rack among horizontally stacked bottles. Wine label design

[Description]

A contemporary American ice cream brand built to feel nostalgic, bold, and impossible to ignore.

[SCOPE]

Brand Identity / Packaging / Environmental Design / Art Direction / Concept Development

[The Challenge]

In hospitality, printed assets are often treated as purely functional. Menus communicate information.
Wine labels sit on shelves.
The challenge was to turn these touchpoints into part of the overall brand experience.

[The Concept]

The project approached every physical asset as an extension of the restaurant’s visual identity.

Typography, composition, and material presence were designed to feel premium, intentional, and aligned with the restaurant’s atmosphere. Rather than decorative additions, these assets became part of the customer experience itself.

[Outcome]

A refined hospitality design system that strengthens brand perception through physical interaction.
An elevated visual language designed to make even functional touchpoints feel memorable.

[Description]

A hospitality design project focused on creating premium printed brand touchpoints for a contemporary dining experience.

From menus to wine labels, the goal was to ensure every guest interaction felt intentional, elevated, and visually aligned.

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Black chair beside a white table set with utensils on a napkin and a brown AKA menu on the table.
Open AKA Menu page with text including 'AKA' and Itay Kushmaro signature. in large stylized letters under warm ambient lighting.

[The Idea]

In restaurants, details shape perception.
A.K.A. focused on refining the guest experience through tactile, premium design assets that extend the brand beyond the plate.

What we did

[Description]

Built a graphic language rooted in resistance – brutalist, stripped-down, and ready to disrupt. Every asset was designed to provoke.

[AI-Generated Visuals]

We created a library of surreal, aggressive, and conceptual imagery using custom AI prompts – abstract human forms, anti-capitalist symbols, and fashion gone rogue.

[Social Media Content]

Designed bold, fast-scrolling posts, stories, and reels – each one built to stop the thumb and punch a message through the noise.

[Digital Packaging]

Visual assets for campaigns, drops, and story takeovers – everything branded with edge and zero compromise.
Not a barcode in sight.

Silver round beads scattered on a black surface with text 'AKA x ITAY KUSHMARO'.
Stacked dark brown menus with gold text reading AKA & Itay Kushmaro.
Sid & Nancy menu on a pile of red menus featuring black illustrations of Sid and Nancy.
A restaurant setting with a Sid & Nancy by AKA menu, red napkin, fork, knife, and two wine glasses on a wooden table.

[LET’S build something bold together]

REady to make your vision a reality?

From digital designs to print masterpieces, we're here to help you to stand out and grow. Whether you have a project in mind or need guidance to refine your ideas, Fatzille is ready to collaborate.
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