Marie Sharp’s

[Description]

A digital experience designed for Marie Sharp’s, a Belizean habanero sauce brand. The website uses heat—the product’s defining quality—as both a storytelling device and a practical way to understand and compare the range.

[SCOPE]

Web Design / UX/UI Design / Creative Direction / Digital Experience

[The Challenge]

Choosing hot sauce is sensory and personal. Shoppers need to understand flavour and intensity before tasting either. The site therefore needed a simple way to communicate differences between products while retaining the energy and character of the brand.

[The Concept]

We used the logic of the Scoville scale to organise colour, product information and navigation. Heat levels become a visual system that helps users compare sauces and understand where each product sits within the range. Bold layouts keep the experience lively while the interface remains clear.

[Outcome]

A branded website concept that turns spice intensity into a useful and memorable part of product discovery.

[Description]

[The Idea]

Heat is more than a specification. It is the experience people are choosing.

We made that experience visible, using spice level to guide users through products while colour and composition carry the character of the brand.

What we did

[UX/UI Design]

Heat levels give users a clear way to compare products and navigate the range.

[Web Design]

Product-led layouts combine strong colour with clear information and browsing paths.

[Information Design]

The Scoville scale becomes an understandable visual system rather than a technical detail.

[Creative Direction]

The visual language keeps flavour and intensity central across the digital experience.

Bottle of Marie Sharp's habanero pepper sauce surrounded by cheeseburgers, fries, and fried onion rings.

[LET’S build something bold together]

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