PurgeIt

[Description]

PurgeIt’s Duplicate Finder is a product feature designed to help users identify, review and resolve duplicate records. The interface turns a repetitive, error-prone task into a guided workflow with clearer comparisons, actions and system states.

[SCOPE]

UX/UI Design / Product Design / Feature Design / User Flows / Interface Design

[The Challenge]

Duplicate management requires users to compare similar records and make repeated decisions without losing confidence in what will be kept, merged or removed. Weak hierarchy or ambiguous actions can quickly turn the process into a source of errors and frustration.

[The Concept]

We structured the feature around the complete path from detection to resolution. Information hierarchy makes differences between records easier to scan, while prioritised actions and clear states show users what has happened and what remains to be addressed.

[Outcome]

A focused product feature that makes duplicate-data management clearer and easier to complete across repeated workflows.

[Description]

[The Idea]

Some of the hardest product problems sit inside routine tasks.

We designed Duplicate Finder to reduce the uncertainty around reviewing similar records, giving each decision a clear place within the wider flow.

What we did

[Feature Design]

We defined the feature around the complete process of detecting, reviewing and resolving duplicate records.

[User Flows]

Each step preserves context and guides users towards the next relevant decision.

[UX/UI Design]

Hierarchy and comparison patterns make differences between records easier to scan.

[Interface Design]

Consistent controls and states support repeated actions while reducing ambiguity.

[LET’S build something bold together]

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